This is an exciting and challenging time to be involved in American agriculture. The concept of “sustainable” agriculture is becoming main stream in today’s marketplace. “Sustainability” has become a “buzz word” as it relates to agriculture, but farmers know that the definition must include economic return to the farm if it is to have any meaning. The good news is that organic agriculture, direct marketing, and the “buy local” movement have begun to provide farmers with a more reliable alternative to the “race to the bottom” commodity markets. New technologies, equipment, and methods are bringing the cost of organic and sustainable production into line with traditional growing methods, even as conventional fertilizer costs fluctuate widely.